Writing Workshop: Visual Media Analysis

The "Read Books, Share the Love" advertisement effectively convinces people to read more books. The advertisement targets parents of young children. In the ad, a mother and father are reading a book to their two young children. Most parents certainly would want their children to do well academically. This ad effectively encourages literacy.

Which of the following revisions would most improve this paragraph?

discussing techniques used in the ad

The advertisement targets parents who could easily associate the children in the picture with their own children. In the ad, a mother and father are reading a book to their two young children. This has a positive connotation of intimacy and love. The image implies that reading is not just intellectually beneficial, but that it creates a closer bond between parents and their children. Because of this association technique, parents are persuaded to read to their children. Most parents certainly would want their children to do well academically and feel loved at the same time. Therefore, this ad effectively encourages literacy.

Which of the following revisions will most likely improve this paragraph?

NOT!!
the evaluation of the ad's technique

I believe that the "Read Books, Share the Love" advertisement effectively uses the association technique to convince people to read more books. The advertisement targets parents who perhaps could easily associate the children in the picture with their own children. In the ad, a mother and father are reading a book to their two young children. It seems that this has a positive connotation of intimacy and love. Maybe the image implies that reading is not just intellectually beneficial, but that it creates a closer bond between parents and their children. Because of this association technique, parents are persuaded to read to their children. Most parents certainly would want their children to do well academically and feel loved at the same time. Therefore, this ad effectively encourages literacy.

Which revision would most likely improve this paragraph?

NOT!!
a comprehensive topic sentence

The last step in evaluating the media analysis paragraph is to ensure that you have

written a conclusion based on the thesis.

Which best describes the target audience of this advertisement?

young adults who want to stay healthy

An exceptional media response paragraph must include

a strong conclusion based on the thesis.

Which of the following slogans best exemplifies the bandwagon technique?

"America has fallen in love with Morning Bran Cereal. Isn't it time you fall in love too?"

Which of the following slogans would most likely appeal to parents of young children?

"Milk, for growing bodies and blossoming young minds."

The final step of judging an advertisement's effectiveness is to

NOT!!
identify its media technique.

Which step must you complete before writing a media assessment paragraph?

finding strong supporting details to prove your point

Which of the following slogans best exemplifies the flattery technique?

"You're the best there is! Shouldn't your breakfast cereal also be the best? Morning Bran!"

While revising your media analysis paragraph, remove

any ideas that do not fit or reinforce your overall viewpoint.

Examine a Department of Education advertising campaign that promotes universal literacy. Analyze the campaign to discover the target audience and the advertising techniques used. Then evaluate the effectiveness of these advertising techniques. Write a formal paragraph in which you explain how the advertising campaign promotes literacy to its audience and how effective it is in doing so.

The purpose of the response paragraph will be to

analyze the Department of Education's literacy ad campaign.

Which persuasive media technique is used in this advertisement?

flattery

The "Read Books, Share the Love" advertisement effectively uses the association technique to convince people to read more books. The advertisement targets parents who could easily associate the children in the picture with their own children. This has a positive connotation of intimacy and love. The image implies that reading is not just intellectually beneficial, but that it creates a closer bond between parents and their children. Because of this association technique, parents are persuaded to read to their children. Most parents certainly would want their children to do well academically and feel loved at the same time. Therefore, this ad effectively encourages literacy.

Which of the following revisions would most improve this paragraph?

specific details from the poster